DBS Multiplier. Rewards campaigns live or die on personality. The creative idea was simple and disarmingly effective. A white rabbit clutching a carrot like it was the most valuable thing in the world.
DBS × Multiplier
The rabbit characters were generated through AI and brought to life through animation — a pipeline that made a tight deadline possible without sacrificing an ounce of charm. Every expression, every carrot nuzzle, every deadpan card reveal was animated to feel like a character performance, not just a product demo.
Sometimes the cutest idea is the right one.